Responsible Tourism Management

How does Charleston balance livability with its booming tourism industry?
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In a recent report from the City, Charleston welcomed more than 7.8 million visitors last year—another annual record high, which we seem to beat consistently year after year.

If you live in Charleston, this number comes as no surprise.

Charleston residents regularly experience busy restaurants, sidewalks, and streets full of visitors—especially on the downtown peninsula.

Who can blame them? Charleston IS a great place to live and visit, and it has been for decades.

Part of what makes Charleston so appealing as a tourist destination includes its architecture, beaches, thriving food scene, and upscale shopping—but most importantly, this is a living, vibrant community in a city with a deep and fascinating history.

To be clear, Historic Charleston Foundation is part of Charleston's tourism industry. The Foundation benefits from visitors who frequent our world-class historic house museums. In addition, HCF also hosts an annual spring festival, The Charleston Festival, to showcase our history while working simultaneously to protect the integrity of Charleston’s built environment through our advocacy at the local planning level.

The question the Foundation is helping to answer is: How does our historic city balance our growing tourism industry and economic health with the livability of residents?

How does tourism impact Charleston?

There is no shortage of resources to help guide our next steps in making decisions that benefit tourists and the community. We have been engaged over the past five decades in myriad plans and strategies to effectively manage tourism.

Examples include:

Historic Charleston Foundation has a long history of helping to navigate challenges and opportunities as this industry expands. We work on a daily basis to keep buildings, community, and history front and center. In doing so, we play an invaluable role in supporting visitor and resident wellbeing.

Implementing best practices from peer cities, we are working with the community and elected officials to address the following:

  • Accommodations planning
  • Parking strategies
  • Transit options
  • Visitor communication strategies
  • Festival, event, and tour impacts
  • Zoning and regulations

And to ensure that tourists are here to appreciate and respect our culture and history through:

  • Education (like public forums)
  • Coalition building
  • Advocacy for community concerns and smart regulations

By working with neighborhood associations and residents, the Foundation advocates for policies and strategies that address tourism’s challenges and opportunities through the lens of the residents.

UPDATE: 

On May 20, 2025, HCF hosted a Future of Responsible Tourism Forum at The Charleston Museum with partners from the City of Charleston, Bloomberg Associates and Explore Charleston. The forum was recorded, and the full video is now available.

HCF welcomed a full house for the May 20 Forum

What did we learn? 

  1. The City is focusing tourism efforts on prioritizing the needs of the residents, expanding visitor experiences beyond downtown, and encouraging visitors to act respectfully.
  2. Bloomberg Associates is launching an effort in partnership with the City of Charleston to share the expertise and strategies to better manage tourism. They are pulling from their experiences from around the world as they make their recommendations, including case-studies from Amsterdam, Belgium, and Austria.
  3. Bloomberg Associates will be meeting with Charleston stakeholders and residents over the coming months. In the meantime, HCF continues to meet with a steering committee of stakeholders to support this initiative.

What's next?

The Bloomberg team will work through the summer and fall to develop recommendations for the City and present them to the public in early 2026. Stay connected with us to learn more.

May 20 Forum speakers (left to right): Dr. Daniel Guttentag (City of Charleston), George Fertitta and Kate Levin (Bloomberg Associates), Mayor William Cogswell, Gordon Innes (Bloomberg Associates), and Winslow Hastie, HCF President & CEO.
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“The Bloomberg team will help clarify a long-term vision and strategies for responsible tourism that focus on residents, the local economy, and the tourism industry — embodying respect for the unique culture and historic fabric of our city.”

— Winslow Hastie, HCF President & CEO

“Charleston was the first city in the nation to adopt a tourism management plan back in 1978, and we remain committed to leading the way,” said Mayor William Cogswell. “Partnering with Bloomberg Associates is an extraordinary opportunity to shape a tourism strategy that not only supports our economy, but also reflects the values of our residents and protects the character of our historic city.”

— City of Charleston Mayor William Cogswell, May 2025

“For a city to truly thrive, its community must be a wonderful place to live. Explore Charleston is dedicated to promoting and safeguarding our community, enhancing our unique character and livability. This commitment is vital for the long-term success of our region and the substantial economic benefits derived from the hospitality industry.”

– Helen Hill, Explore Charleston CEO, Post & Courier, April 26, 2025
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