B&W photograph of a view of the 360 block of King Street, showing the buildings on the west side of street from the Poppenheim Building (363 King Street) to Grace Lutheran Church (405 King Street). Also shows Convertino Shoe Factory (367 King), Lesser's Credit Jewelers (369 King), Garden Theater (371 King), 373 King, 375 King, Wehman's Hardware and Sporting Goods (377 King), Dean's Credit Clothing (379 King), 381 King, and the Francis Marion Hotel (387 King). Signage for establishments on the east side of the street include Mac's Locker Club and Sears Roebuck and Co.
Boy Scouts and Cadillacs are on parade down the street. Onlookers on sidewalks.